Developments in recent years have made it possible to automate and streamline parts of the process while simultaneously providing unique insights that would be hard to do at scale.
In this discussion, we turn our focus to the human intelligence behind Speciate AI. We talk about our data and analytics team, the complex nature of competitive intelligence projects, and the role of “the analyst” today.
Market research is nothing new. Most businesses accept its importance and integrate it into their decision-making to some degree. As competition grows, however, and customers have more opportunities, market research is becoming mission-critical.
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